EXPLORER

EXPLORER

CONCEPT

The typeface, Explorer, is a font for adventure enthusiasts and avid travelers. Inspired by a vintage map and the Age of Discovery, this typeface reflects the deep human desire ingrained in our beings through evolution to explore the world and discover the unknown. The Age of Discovery from the end of the 15th century to the 18th century, is an informal and loosely defined European historical period marking the time period in which extensive overseas exploration emerged as a powerful factor in European culture and the beginning of globalization. The goal of these explorations was to discover new trade routes and colonize in new lands.

AESTHETICS

As exploration continued throughout the 15th to 18th century, maps were developed and refined based on new knowledge. Distance ticks were used around the border of maps to indicate approximate distances that allowed explorers to calculate time, distance and direction. Distance ticks are used throughout each character in the Explorer typeface. Trade routes were also created during this time as new lands and new goods were being discovered. Maps indicated trade routes through dotted lines. These dotted lines are used in Explorer along side distance ticks on characters without closed counters. As maps were further developed, ocean currents were added to aid ships. Ships were able to use the ocean currents to their advantage because they sped up travel time on the open sea. These currents were shown on the map through thin, curving lines. Currents are used in Explorer in closed counter characters. The numbers in Explorer only utilize the distance ticks and ocean currents to differentiate them from the letter characters.

Whether you spend a few years or just a couple weeks traveling this beautiful planet, it’s important to see what’s out there. If you’re open and willing, travel and exploration will make you an incredibly well-rounded human being. Whether its zip-lining over the jungle canopy, navigating the maze-like streets of Venice, or hiking ancient mountains, these are adventures worth having. People are hardwired for the excitement of adventure, and travel is one of the best ways to tap into it. Explorer is meant to ignite this hardwired desire and inspire people to go out and explore what is unknown to them.

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